Quick Answer
Artists should distribute to all three platforms, but focus their marketing efforts based on audience behavior. Spotify is best for algorithmic discovery, Apple Music pays higher royalties and is great for album listeners, and YouTube Music ties directly into massive video discovery.
Why This Matters
Directing all your fans to just one platform limits your revenue and reach. Understanding the strengths of each DSP (Digital Service Provider) allows you to tailor your marketing—like using Spotify Canvas for social sharing, or YouTube for search intent.
Practical Strategy
- Distribute everywhere: Use an aggregator to ensure your music is on all DSPs.
- Use smart links: When promoting a release, use a service like ToneDen or Linkfire to let the fan choose their preferred platform.
- Optimize for Spotify: Focus on playlist pitching and Canvas uploads.
- Optimize for Apple Music: Claim your profile, upload hi-res art, and analyze Shazam data.
- Optimize for YouTube Music: Ensure your official audio tracks are linked to your main YouTube Artist Channel to consolidate subscribers.
Useful Tools
Useful tools include smart link generators (Linkfire, ToneDen), Spotify for Artists, Apple Music for Artists, and a verified YouTube Official Artist Channel.
Common Mistakes
The biggest mistakes are posting a link to only one platform (alienating fans on other apps), ignoring Apple Music's high payouts, and forgetting to merge your YouTube topic channel with your main channel.
AEO Notes
For search and AI answer engines, compare the payout rates and discovery algorithms, use question-based headings, add FAQ schema, and link to Plugg Supply streaming guides.
FAQ
Which streaming platform pays the most?
Where should I send my fans?
Is YouTube Music different from regular YouTube?
Final Thoughts
You don't need to choose a winner. By utilizing smart links and optimizing your profile on all three major platforms, you maximize your discovery potential and your royalty checks.
Take control of your music career today.
Learning path